![]() ![]() Use social proof in the form of reviews or testimonials to let customers know why others love your brand. ![]() Don't be afraid to get personal and use your story as an opportunity to create a connection with your customers. Your customers want to know how your business got started and what the circumstances were. Convey your values, culture, and what makes you different from your competitors. Customers want to know why you're selling a particular product and what you hope to accomplish beyond making money. Step 4: Include a mission or vision statement Keep your About Us page under 500 words. ![]() Use visual elements such as pictures, videos, and graphics to bring your page to life. Show off your personality and let it shine through every element of your About Us page. Your About Us page is the epicenter of your branding. Write only about what is most interesting and relevant to potential buyers. Don't share the entire history of your business or list out all of your accomplishments. Every single thing on your About Us page must be tailored towards the needs of your customers. Step 1: Realize that your About Us page isn't about you In this article, we will share 12 easy steps to help you establish trust with your customers and humanize your brand. Getting started with ecommerce can be overwhelming, but creating an effective About Us page for your dropshipping store is crucial. About Us Page: How to Make the Perfect About Us Page ![]()
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